Health professionals can reliably evaluate the value for money of their behaviour change campaigns and interventions, thanks to new tools from The NSMC.The five tools enable professionals working in the NHS, local government and NGOs to find out whether their efforts to change alcohol, obesity, bowel cancer screening, breastfeeding and smoking-related behaviours are cost-effective.
The NSMC are the first to achieve an expert consensus on how to evaluate value for money in behaviour change. Working with the National Institute for Clinical Excellence (NICE) and Department of Health, The NSMC formed an Advisory Panel to lead the work. Chaired by Dr Fiona Adshead, former Deputy Chief Medical Officer for England, it brought together experts including Professors Mike Kelly of NICE and Julian Le Grand of the London School of Economics to ensure agreement was reached. NICE also played a crucial role in advising on how intervention costs should be calculated.