National Social Marketing Centre

Steve Menzies and I  are just back from our first visit to Jordan on our ECODIT/USAID contract which aims to develop a 6 month's social marketing training programme for NGO's working in the water, energy and solid waste sectors.  The purpose of the visit was to orientate ourselves to the needs of the NGO sector in Jordan and talk to the people we will be training in September.  The NSMC prides itself on making sure all of our training courses are tailor made to the needs of our clients.  We just don't have "off the shelf" training products t

Following our last successful Social Marketing Academy in London in March we have been inundated with requests for the dates of the next academy.  We are therefore happy to announce that the next NSMC Academy will take place on 27-28 September at the Chartered Institute of Marketing (CIM) headquarters at Moor Hall in Berkshire.  The accredited CIM course will take place over two days and successful participants will be presented with a social marketing award.  If you are interested in attending you can find Read more...

Steve Menzies and I are just back from a great trip to Vietnam where The Centre has been working with DFID and local partners on a project to increase the availability and use of condoms in men aged between 18-40 who have had sex with a female sex worker in the last three months.  We were working with a number of private sector firms in Vietnam who will be responsible for trying to get the new condom - VIP+ in as many Non Traditional Outlets (NTO's) as possible.  These NTO's - hotels, bars, massage parlours, local shops and supermarkets have been

The new paper from the Cabinet Office behavioural insights team is an interesting and welcome read.

Really interesting analysis programme on the BBC Radio 4 on Monday night - looking at what makes an effective school.