National Social Marketing Centre

• The Government's advertising budget could fall by about 75% to around £50m this year after the freeze imposed by the coalition.

• UK Media watchdog Ofcom has found that children are exposed to less high fat, salt or sugar products through TV advertising since 2005.

Marketing Week
Government's ad budget could fall to £50m
http://www.mediaweek.co.uk/news/1019312/Governments-ad-budget-fall-50-million/

Food Quality
Children seeing fewer 'high fat' food adverts, says UK watchdog
http://www.foodqualitynews.com/Public-Concerns/Children-seeing-fewer-high-fat-food-adverts-says-UK-watchdog