National Social Marketing Centre
Contact Us on 020 7799 1900
What we do
The NSMC has four main areas of work:
- To provide strategic advice to policymakers
- To provide training for those working in behaviour change
- To develop tools and resources to improve the effectiveness of behaviour change policies and programmes
- To research into the most effective ways of understanding, segmenting and influencing consumer behaviour for the better
Why social marketing?
Social marketing helps you plan behaviour change interventions and policies. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.
It helps you to decide:
- Which people to work with
- What behaviour to influence
- How to go about it
- How to measure it
Why The NSMC?
Our goal is always to help you achieve yours; lasting, positive behavioural change. From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.
As social marketing procurement guidance mentors for the NHS, we have in-depth experience of assessing the effectiveness of behaviour change programmes and providers. We can help you prepare clear, focused briefs to ensure you match the right agency to the right project.
Raising standards
We are leading leading the way in behaviour change. We want to see social marketing approaches applied to both public and private sector behavioural policies. We know that this results in a real and measurable outcome for our clients.
Our mission is to maximise the effectiveness of behaviour change programmes.
Understanding and responding
The NSMC has helped us to think about the role of social marketing in understanding and responding to the needs
of our different target audiences.Sarah Hendry, Director in Defra’s Food and Farming Group.
