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| 'Starter for 10' |
| What's in it? |
| How to buy |
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The NSMC is proud to launch the social marketing academic ‘Starter for 10'.
This resource is designed for professors and lecturers in academic disciplines such as public health, marketing, communication, health and social policy, management and business studies. It offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes.
For academics already teaching social marketing, it is a stimulating resource for you to pick and choose from, to complement and enhance existing lectures or modules. For academics interested in teaching social marketing for the first time, it is an essential, basic framework on which to build new course materials.
Developed by leading social marketing academics with real-world experience, the resource contains a range of high-quality materials, including:
- PowerPoint presentations covering the central issues and debates in social marketing
- Group and individual assignments for students
- Case studies
- Further reading and resources
- Handouts and tutors' notes
