John has twenty years experience in the UK and Europe, delivering policy and legislation change, profile raising, repositioning and the management of complex behaviour change programmes.
John has worked within the European Commission and Parliament. He has also held senior positions in a number of trade associations in Brussels and London. He worked within the Department of Health where he set up the Social Marketing Development Unit and was also responsible for developing and implementing a number of national clinical strategies.
His specialist skills include devising, securing support and executing integrated public relations, marketing and communication strategies using segmentation and customer insight techniques.
John is a keen motorcyclist and in his spare time he works for a public health charity, Riders for Health, which provides motorbikes for healthcare workers in Africa.